A Comprehensive Guide to Free vs Premium WordPress Themes

In the world of WordPress, one of the most significant decisions you’ll make is choosing a theme. This crucial component not only determines your site’s appearance but also impacts its functionality and user experience. But should you opt for a free theme or invest in a premium one? Let’s delve into a thoughtful comparison to help you make an informed decision.

Free WordPress Themes: The Good and The Bad

Free WordPress themes are an attractive option, especially if you’re just starting or operating on a tight budget. WordPress.org alone offers over 7,000 free themes, providing a wide variety of designs to choose from.

The Good

The most obvious advantage of free themes is in the name—they’re free! They allow you to experiment with different designs without any financial commitment.

Free themes also tend to be simpler and more user-friendly, making them a great choice for beginners. Many of these themes offer basic customization options that are easy to navigate, even for those with little to no web design experience.

Another advantage is the rigorous review process free themes undergo before they’re included in the WordPress theme repository. This process ensures that the themes adhere to WordPress coding standards and best practices.

The Bad

While free themes offer some advantages, they also have their downsides. The support and updates for free themes can be limited or non-existent. This means if you run into a problem, you might be on your own to fix it.

Free themes also typically lack the advanced features and customization options found in premium themes. If you need specific functionality or a unique look, a free theme might not cut it.

Example: ‘Twenty Twenty-One’ is a free theme provided by WordPress itself. It’s simple, clean, and meets the WordPress coding standards, but its customization options are limited.

Premium WordPress Themes: The Pros and Cons

Premium WordPress themes, which typically range from $25 to $200, are paid themes offering more features and customization options.

The Pros

One of the main selling points of premium themes is their advanced functionality. These themes often come packed with features like drag-and-drop builders, shortcodes, multiple layouts, and e-commerce capabilities.

Premium themes also offer greater customization possibilities, allowing you to create a website that matches your vision down to the last detail.

Another significant advantage of premium themes is the support. Most premium theme developers provide dedicated support, and regular updates, ensuring the theme remains compatible with the latest version of WordPress and various plugins.

The Cons

The primary disadvantage of premium themes is, of course, the cost. For some, this upfront investment might be a deterrent.

Another potential downside is the risk of feature overload. Some premium themes come packed with so many features that they can be overwhelming for beginners. Additionally, unused features can bloat the theme, potentially slowing down your site.

Example: ‘Divi’ is a popular premium theme known for its powerful visual builder and extensive customization options. However, its advanced features might be overkill for a simple blog.

Choosing Between Free and Premium

The choice between a free and premium theme depends on your needs, budget, and comfort level. If you’re just starting, a free theme might suffice. However, as your site grows, you might find the advanced features and dedicated support of a premium theme worth the investment.

Remember, the most important thing is to choose a theme that fits your vision and goals for your website. Whether it’s free or premium, the right theme is the one that best serves your needs.

In conclusion, both free and premium WordPress themes have their strengths and weaknesses. By understanding these, you can make a thoughtful decision that best supports your website’s success.

3 FREE WordPress themes Pro’s and Con’s



  1. Excellent use of a hero image.
  2. Opportunities to add portfolio sections down the page.
  3. Simple design that still makes an impact.
  4. It’s free.
  5. The theme combines high functionality with stunning graphics and is compatible with plugins like Contact Form 7, Google Analytics, Yoast SEO, and Gravity Forms​​.


  1. Shapely will take work to bring it up to standard.
  2. The other cons are not listed on the source. I can find more information if you’d like.



  1. Astra has 1.5+ Million active installations and almost 4,800+ five-star ratings on WordPress.org.
  2. Compatibility with all the major page builders.
  3. One of the fastest themes.
  4. Offers 180+ pre-built starter templates.
  5. The customizable options are incredible​.


  1. To unlock the most amazing features, you’ll need the Pro addon. However, Astra Pro comes at a very affordable price​.



  1. It’s incredibly lightweight and performance-friendly.
  2. The developers focus on clean, efficient code in everything they release.
  3. The typography system is really nice for easily controlling your site’s fonts.
  4. The page-level controls are great for working with page builder plugins.
  5. GeneratePress Elements is incredibly powerful and useful, especially for advanced users who are familiar with the idea of hooks and such​.


  1. The free version of GeneratePress doesn’t offer any pre-built importable demo sites.
  2. While GeneratePress has plenty of design flexibility for most people, other themes such as Astra or Kadence Theme are still a bit more flexible when it comes to more nitty-gritty design options.
  3. While GeneratePress offers full WooCommerce support, it doesn’t have as many integrations as a theme like Astra. For example, it doesn’t have the dedicated integrations for LearnDash or LifterLMS that Astra offers​.

3 PREMIUM WordPress themes Pro’s and Con’s



  1. New front-end visual builder
  2. Large helpful Facebook community
  3. Includes several plugins for free
  4. 40+ templates to choose from
  5. Can use the theme customizer while building your website​1​.


  1. Leaves shortcodes if deactivated
  2. Can be bloated, has many extra plugins to function
  3. 1 license per website is limited
  4. Has a learning curve, not the easiest for beginners
  5. No theme builder and no product builder​.



  1. Compatible with Elementor
  2. Highly customizable
  3. Design Wizard included
  4. 1000+ theme options and 250+ page options
  5. 1 click installer
  6. Gutenberg Integration
  7. SEO optimized
  8. Premium plugins included​​.


  1. Performance is medium
  2. It can be complicated for a person who does not have some technical knowledge​​.



  1. Multipurpose WordPress theme
  2. Over 650 ready demo designs
  3. A large number of handy shortcodes
  4. Exclusive website builder
  5. WooCommerce compatible & custom features
  6. Large community of users​.


  1. Only single-site license
  2. Too many features can be overwhelming​.